100% Pure Fruit Pigmented® Healthy Foundation: COCOA

A Beautiful Face All Day!


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Healthy Foundation: Cocoa is a full coverage fruit pigmented® liquid foundation with soothing aloe, antioxidant-rich superfruit oils, oil-absorbing rice powder, and a flawless matte finish. Ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil.

The Healthy Foundation: Cocoa is rich and creamy makeup conceals all imperfections so you look like you have perfect skin without looking “made-up”. Your skin feels velvet soft.

Tip: Flip bottle upside down and start pumping (while bottle is upside down) the first time you use product to activate the airless pump.

“Custom Mix” for the Perfect Foundation Color :



  • For Normal, Oily, Combination Skin Types
  • Full Coverage
  • Matte Finish

Complexion-perfecting natural foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity, ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil.

This matte formula can dry quickly, so apply in sections for best results. Start with forehead, cheeks, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender, or with a Cruelty Free Kabuki Brush for an ultra matte finish.


Natural Feel

“A full coverage product without that “heavy” feeling or look.  It leaves you with a nicely blended and natural feel. It will not come off on your clothes once it’s dry.” Lorri

Great Product

Easy to put on, is breathable, yet great coverage without caking. I use 2 shades to mix to match my own tone. Renae

Love it!

I have large pores and I feel that this foundation covers them really well. It blends easily and is lightweight, yet with great coverage. Kathleen

Feels and Looks Amazing!

I have FINALLY found an amazing foundation that not only feels like I have nothing on, but is the perfect shade! I couldn’t believe it . I never was able to match foundation to my skin very well, good enough but not perfect (and that was buying in person). They’d be just slightly off or would look orange after awhile. This is perfect! I have light skin with cool undertones, the Alpine Rose is perfect! Renee




Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Oryza Sativa (Rice) Starch, Titanium Dioxide, Zinc Oxide, Extracts of Prunus Persica Fruit (Peach), Prunus Armeniaca Fruit (Apricot), Theobroma Cacao (Cocoa Bean) and Lycium Barbarum Fruit (Goji Berry), Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum Fruit Extract (Pomegranate Oil), Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Extracts of Camelia Sinensis Leaf Ferment (White Tea), Coffea Arabica (Coffee Cherry), Aristotelia Chilensis (Maqui Berry), Vitis Vinifera Skin (Muscadine Grape), Garcinia Mangosteen Peel (Mangosteen), Malpighia Punicifolia Fruit (Acerola), Sambucus Canadensis (Elderberry), Citrus Grandis (Grapefruit) Seed, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract *Certified Organic


The Perfect Liquid Foundation

I had been looking for a natural, long lasting, non-oily foundation and this product more than delivered! It blends extremely well and gives great coverage. Seriously just buy it. It’s totally worth the money! Alicia17

This is a SIX star product!

This foundation was my introduction to 100 percent pure . I could not believe this existed and all natural! I had used Mac for years and found as I got older my hormones changed and their powder began to make my skin horrible. I developed acne around my mouth area which represents hormonal imbalance. So I had to find something that would give my skin the vitamins it needed whiles till covering all my imperfections! I have a full stock of this product and now I use the other face products by this company. My skin has completely cleared up and I could not be more grateful…not to mention it’s seems people get dark skin complexions wrong and the products are lighter than our skin tone…this matches perfectly! I am so excited about this company and these amazing products!  Sheenah T.

My search is over…

I am so pleased to have finally found a natural foundation that actually works for my oily skin. Most natural and organic foundations are largely oil based and leave me shiny only 2 hours after application. This product, however, keeps me matte and oil free nearly all day (10+ hours). My search is finally over! Lady M1985

Absolutely AMAZING!!

I have dark skin and have always had a difficult time finding a foundation that matches my skin, until I found this one. Since my initial purchase about two years ago, my overall skin appearance has improved. The natural ingredients have made my skin much softer, even, and toned. While wearing this foundation it matches perfectly with my skin and produces a soft outcome. I get countless complements on my skin, and it looks so natural to the point where people are surprised when I tell them I’m even wearing foundation. If we had the option I’d give this product 10 stars instead of 5. I just hope they continue making it forever! Highly, Highly recommended! CJean88

Never going back!!!!

I was very skeptical ordering foundation online. But I gotta say I am very pleased with this product. I LOVE IT!!! I have medium brown skin complexion. I thought the cocoa might be too dark but it was perfect. It had good coverage and blended with my skin. And it doesn’t feel like I have “make up on”,very breathable. I also love how my skin feels after I take it off… Nourished. I will not go back to any other chemical based foundation. Elisabeth J.

Best foundation I have ever tried!

I have to say that I am BEYOND happy with this amazing foundation! I have always struggled with finding a foundation that matched my fair skin color without turning orange, didn’t breakout my sensitive skin, and also without being greasyoily and not enough coverage. Well, I found what I have been longing for and wanting for so long! This foundation is perfect! It is good coverage, bendable, completely 100% pure ingredients that not only don’t break my skin out but actually are GOOD for my skin! Now I don’t have to cringe at the thought of all of the chemicals I’m putting on my face. After using this foundation for just a week or two my acne calmed down and my skin improved immensely. I will never switch foundations as this one is gold! Sarah H.

Celiac Rejoice

It’s silky, blends in well and has a full range of coverage. As an added bonus, it also smells good–you never really notice how weird the chemical-based cosmetics smell until you try one that isn’t! Additionally, I’m gluten intolerant (dh) and my husband is severely allergic to tree nuts. It’s amazing to find something that is safe for both of us (not that he wears make-up, it’s just that he doesn’t have to worry about kissing my cheek!). This brand is definitely earning a permanent place in my home. Darcy D.

Great Makeup! Cruelty Free to boot!

This makeup is awesome and is perfectly in line with my vegan lifestyle. I recommend it to friends and family, and whoever is reading this post! Great range of colors, fantastic eye shadows, and lovely mascara! Kelly C

Great Coverage!

I am so happy to have found this foundation! It provides great coverage (I have lots of red in my skin) without being too heavy or goopy. It blends well with my skin and even gives a bit of a ‘glow’ to my face. I’m very pleased! Emily M

Love it so far!

Seems to improve the longer I wear it. And my acne has actually reduced since I started using it. Very impressed. Shelby L

So many years searching….so much money spent……I have finally found “the one”
I rarely write product reviews as I seldom find products that truly deliver on its claims. This foundation is amazing. I have had very bad acne since my teens and am now in my late 30s. One of my greatest challenges in the makeup game has been finding products addressing both my acne and aging concerns. I have very oily skin and this is the first foundation I have ever used where I am not shiny by midday. I was surprisingly pleased when this healthy foundation not only did NOT make my breakouts worse, but it also did not settle into my fine lines and actually made my forehead look amazing, covering both post acne marks and fine lines. I often avoid looking at myself in the mirror, however, after I apply my new fav foundation, I can actually stand to look at myself. I can only speak for my skin type which is oily and this leaves a lovely matte finish for me. I was hesitant to purchase due to the price but I have reconciled the price point with the realization that you get what you pay for and my skin is worth the extra cost for quality ingredients.  Tanya

Best foundation ever!

I love my new foundation! I was looking for something with full coverage and this is definitely it. I use one pump of product if I want more of a natural look and two pumps of product if I want to achieve the perfect ‘full coverage’ look. Even with the full coverage I get with this foundation is not anything close to the caked on look I would get when applying foundations I would use in the past. I always had a hard time finding a foundation that covered my blemishes and redness, but didn’t feel like having 5 pounds of make up on my face. It’s definitely a foundation you can build with. It’s so soft and natural looking  on your skin!  Kayl R

Love It

The color is great and blends very well with my fair skin. In the summer I mix it with some of the Creme for the perfect shade.  Stephanie S.

Love this product

Smells good, feels good all day, great coverage, I have found my new forever foundation. Alyssa Y